![]() In 2022, the firm went to war with Florida Governor Ron DeSantis, a candidate for the 2024 Republican presidential nomination, when it opposed the Florida law known as "Don't Say Gay," which banned schools from teaching about homosexuality. Today, Disney is hated by the right for its so-called "woke" policies and scorned by the left for not doing enough. The California media and entertainment giant's popularity has waned, becoming a victim to the culture war that is tearing America apart, and into which it has allowed itself to be drawn. ![]() Since then, however, it has been on a steady downward spiral. In 2019, the company was at the top of the board, ranking fourth among the most-loved brands. ![]() ![]() DISNEY ENTREPRISESÄisney is now one of the most hated brands in the United States: it ranks 77 th out of 100, according to the 2023 Axios-Harris rating. Subscribers only Halle Bailey in the film "The Little Mermaid", 2023. Published yesterday at 1:24 am (Paris) Time to 3 min. Disney caught up in the American culture war News analysisÄ«y wanting to 'get people to be more accepting of the multiple differences and cultures and races,' in the words of CEO Bob Iger in 2017, and then by adopting a more conservative stance, the American firm has sharply dropped in popularity.
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